Building a website today is a lot more complex than years ago, with more consideration and skill required
for your content, performance, layout, graphics and keywords.
While many people are attracted to free or do it yourself websites, these are only good as a static website
that will not perform on search engines unless you are an experienced developer, and even then,
frameworks cannot keep up with a handcoded purpose built website.
Design & Layout
Starting with your design, ensure that you build your look and feel not for yourself but for your visitors
and the image you want to give them of your business.
You site needs to be built for a mobile first, with over 75% of website visitors now on mobiles, google
gives mobile first websites ranking preference.
The site should also smoothly transition between the
Use googles mobile compatibility tool to test mobile presentation and also test other resolutions and wide screen.
Open the website homepage in Google Chrome.
Right click on a blank area and choose inspect.
Click on the "Audit" tab and run a audit on the website.
This will show you the overall performance and success you can expect from your website.
This is also a good idea to do on a developers website you are thinking of getting to build your site.
Compare the results to large popular websites scores.
Google now requires SSL on websites in order to rank correctly, so SSL is a must for a website.
Your site should be built based not only on SEO and keywords but also on flow and user experience. Content is
king here, and google rewards knowledge over a keyword seeded page. Talk about what you know and provide as
much detail as you can in breakdown areas or blogs.
Key statements should be kept to around 10 words (more than 10 result in a 50% loss of your readers),
on your homepage this should be short sharp and to the point, leading off into more information for
each section as the visitor requires.
Keep your lead in's on point, once written go over and over again to reduce the size but maintain
topic. Use this with your call to action links/buttons.
High impact images (high res and low weight) are a key feature and they must tell a story that
helps with the website, and what you are trying to achieve. Make sure you use your own images or
royalty paid images.
Type of Website and Features
Avoid WordPress if possible, other than the exploits that seem to be there, they are bulky and
not ideal. Wordpress contains a lot of unnecessary code that weights down the site to cater for all eventualities.
Hand coded is best (particularly if done by a professional) or a lightweight content management system.
Use chrome auditing tools to find out how google will judge your site.
Your new site should come with the following:
Google analytics connected and monitored
Registered with Google webmasters
Submission to Google
Bootstrap or similar UI layer
reCaptcha on any form submissions
Your servers security is just as important as your website and as your website gets
more popular it will attract more potential hackers. A good hacker can get into a server
quickly if its not locked down.
Choosing A Developer
The web development industry is unregulated, so this means its very hard to tell who and
what you are getting without doing your homework. The short of it is, a good developer or
dev shop should have a very visible history, all staff view able on linkedin with their backgrounds and skills.
It is possible to get a good developer outside of this, but is it worth the risk?
Finally make sure the person selling you the site is not going to get it developed overseas,
I have to deal with this regularly in clean ups, and in most cases the sites are unrecoverable,
and we have to start from scratch.